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Privacy Notice

Bull Run Arms, Inc. is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Bull Run Arms, Inc. Web site and governs data collection and usage. By using the Bull Run Arms, Inc. website, you consent to the data practices described in this statement.

Collection of your Personal Information

Bull Run Arms, Inc. collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Bull Run Arms, Inc. also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by Bull Run Arms, Inc.. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Bull Run Arms, Inc. for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Bull Run Arms, Inc. Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Bull Run Arms, Inc. public message boards, this information may be collected and used by others. Note: Bull Run Arms, Inc. does not read any of your private online communications.

Bull Run Arms, Inc. encourages you to review the privacy statements of Web sites you choose to link to from Bull Run Arms, Inc. so that you can understand how those Web sites collect, use and share your information. Bull Run Arms, Inc. is not responsible for the privacy statements or other content on Web sites outside of the Bull Run Arms, Inc. and Bull Run Arms, Inc. family of Web sites.

Use of your Personal Information

Bull Run Arms, Inc. collects and uses your personal information to operate the Bull Run Arms, Inc. Web site and deliver the services you have requested. Bull Run Arms, Inc. also uses your personally identifiable information to inform you of other products or services available from Bull Run Arms, Inc. and its affiliates. Bull Run Arms, Inc. may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Bull Run Arms, Inc. does not sell, rent or lease its customer lists to third parties. Bull Run Arms, Inc. may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Bull Run Arms, Inc. may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Bull Run Arms, Inc., and they are required to maintain the confidentiality of your information.

Bull Run Arms, Inc. does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Bull Run Arms, Inc. keeps track of the Web sites and pages our customers visit within Bull Run Arms, Inc., in order to determine what Bull Run Arms, Inc. services are the most popular. This data is used to deliver customized content and advertising within Bull Run Arms, Inc. to customers whose behavior indicates that they are interested in a particular subject area.

Bull Run Arms, Inc. Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Bull Run Arms, Inc. or the site; (b) protect and defend the rights or property of Bull Run Arms, Inc.; and, (c) act under exigent circumstances to protect the personal safety of users of Bull Run Arms, Inc., or the public.

Use of Cookies

The Bull Run Arms, Inc. Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Bull Run Arms, Inc. pages, or register with Bull Run Arms, Inc. site or services, a cookie helps Bull Run Arms, Inc. to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Bull Run Arms, Inc. Web site, the information you previously provided can be retrieved, so you can easily use the Bull Run Arms, Inc. features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Bull Run Arms, Inc. services or Web sites you visit.

Security of your Personal Information

Bull Run Arms, Inc. secures your personal information from unauthorized access, use or disclosure. Bull Run Arms, Inc. secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

Bull Run Arms, Inc. will occasionally update this Statement of Privacy to reflect company and customer feedback. Bull Run Arms, Inc. encourages you to periodically review this Statement to be informed of how Bull Run Arms, Inc. is protecting your information.

Contact Information

Bull Run Arms, Inc. welcomes your comments regarding this Statement of Privacy. If you believe that Bull Run Arms, Inc. has not adhered to this Statement, please contact Bull Run Arms, Inc. at support@bullrunarms.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.

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